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Violet Grey

Forbes: How Violet Grey Is Incubating The Next Generation Of Global Beauty Brands

Image depicting How Violet Grey Is Incubating The Next Generation Of Global Beauty Brands.

At a time when beauty launches are constant and attention is scarce, Violet Grey is doubling down on something more powerful than scale: curation.

Violet Grey founder buys business back from Farfetch

Photo of Cassandra Grey.

Cassandra Grey has teamed up with private equity investor Sherif Guirgis to re-acquire the beauty retailer she founded in 2012.

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